— THE OBJECTIVE —

Create a global launch campaign for the newest 2-in-1 robot vacuum and mop combo at iRobot. As the company continues to evolve it’s 20-year collection of Roomba products, this launch focused on evolving the brand as well. By using modern, minimal and genuine as the pillars for the creative direction, this launch introduced the world to not just a new robot in the category but a new look and feel not yet seen in the market of robot vacuums.