— THE OBJECTIVE —

To create a global launch campaign from concept to execution, that was an introduction into the wellness space with Little Helper™ Supplement Strips. As an innovative product that was quite a departure for the skincare brand, the biggest challenge was creating a visual direction that connected back to Patchology while still forging space in the world of wellness. This was done by creating content that focused on self-care for a young audience through a concept that was genuine and thoughtful, but not too serious. Resulting in a cohesive launch that included photography, packaging, digital marketing, mailers and in-store displays.