— THE OBJECTIVE —
Concept and execute the yearly holiday campaign for Patchology that featured limited edition Holiday Kits. Being seen for a limited time, there was a need for a strong visual change but also a chance to experiment with the boundaries of the branding. As well as taking into consideration that the concept would be used across the website, social media, email and print. By using trends of that year and keeping in mind the brand’s youthful, playful, skincare-loving consumer, a campaign was created that was a fun and unique deviation to stand out in the holiday market.
