— THE OBJECTIVE —

Refresh, explore and establish the correct tone for this start-up baby brand of weighted swaddles and sleep sacks. The biggest challenge was to find the perfect balance of fun and appealing adolescence, while still visually communicating a sleep product to stand out in a saturated market of similar brands.

branding | art direction | copywriting | execution | photography | social | UI/UX | email | packaging | pre-press/print production | marketing collateral