— THE OBJECTIVE —

A global launch campaign, from concept to execution, for the Rosé Eye Gels and Sheet Mask as the first step in establishing the new collection Serve Chilled™ at Patchology. The focus was on the brand’s social-first mindset, and strategically thinking about the young consumer base and product trends. Letting the product, ingredients, and product positioning be the inspiration for the creative, it lead to a concept focused on refreshing, bubbly, self-care. The concept was vital for creating photography that would be the basis for all execution of creative, marketing and social assets.